John From Cincinnati Newsletter: 14 Sept 2007
The Hollywood Reporter/Variety Ad Fund
14 September 2007
A new campaign has began as a collaborative effort between fans of the show who gather on two John From Cincinnati (JFC) forums: the HBO Member Created Threads and TheSnugHarborMotel.com.
Why An Ad? As much as the previous campaigns involving postcards, teddy bears, dollar bills, etc., have made us feel like we were doing something, they may not have been the most effective way to get our point across to HBO. Because, if no one outside of HBO knows about our Save JFC efforts, HBO can just ignore it (and us). A knowledgeable member at TheSnug put it this way,
“If those who cover TV knew of the varied campaigns to save JFC, they would ask HBO the questions we ask, but they would not be ignored. They would ask the simple question: ‘Does this campaign have any chance of succeeding…do you care, HBO?’ This has a double benefit in that not only would print journalists who cover TV have something to write about and thus spread the word to others who might want JFC saved, but the mere fact that they’re calling HBO is another prod to the suits there and strengthens our fight enormously.”
The more we collect the larger the ad and the greater the impact. Also, if we can get the ad in during the next two weeks, it will be seen by everyone in television as all the Emmy winners’ ads will be running during that period of time.
Any money donated to the ad that is not used will go to WildCoast.net, the organization for which Mitch Yost (actor Bruce Greenwood) made a Public Service Announcement.
Join the planning and discussion:
HBO Member Created Thread
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Work here, Cass