Nielsen launches fans forum: Online social network geared to TV, film fans
Nielsen launches fans forum: Online social network geared to TV, film fans
24 Sept 2007, By MICHAEL LEARMONTH , Variety. com
The Nielsen Co. wants to know what you think.
The ratings giant has begun beta testing an online social network to give passionate TV or film fans a forum to express their views — with the studios and networks listening in.
The service, dubbed Hey! Nielsen, will allow visitors to sound off on music and film in addition to TV. It will tabulate a popular vote of enthusiasts from which it will derive a “Hey! Nielsen Score,” designed to be a measure of buzz and audience engagement.
“It’s an outlet for people who want to express their views on television, and want to come to Nielsen to have some influence,” said Karen Watson, senior VP of communications and exec in charge of the service. “Joining the network will be a way to let the entertainment industry know what you think.”… [more]