Linc: (to Shaun) You know, I was a grom just like you once, always in the water. Totally stoked 24/7. I felt like I was tapping into something bigger. And I'll tell you, a lot of people can paddle out there and get that rush, but to be able to give them a taste of it just by watching, no, that's something different. And I never had that. Not like you...and your dad...and your grandpa. But I could see that people would pay to see those who could do it. And I made some money. And I made some mistakes. Your dad, Butchie, was one of them. I was young, and he was changing the sport. All I could see was that him being a bad boy was good for business. I thought the image was the thing. What I see now, what it's taken me years to see, is the thing itself–that's the thing. And I don't have to show them any more than that.
Mitch: To get them to buy the thing that you want to sell them.
Linc: Well, what if I'm selling them the thing for itself?
Mitch: To get them to buy the thing that you want to sell them.
Linc: Well, what if I'm selling them the thing for itself?