03 October 2007 Three Million+ Viewers Can’t Be Wrong! On 12 September 2007 a campaign began as a collaborative effort between fans of the show who gather on John From Cincinnati (JFC) bulletin boards at HBO.com and
TheSnugHarborMotel.com. After much work, the contributions of two artists, and a very successful fund-raising drive, our ad ran in The Hollywood Reporter on Friday 28 September 2007 (a mere 16 days later) with an international circulation of 48,886. Why An Ad? As much as the previous campaigns involving postcards, teddy bears, dollar bills, etc., have made us feel like we were doing something, they may not have been the most effective way to get our point across to HBO. Because, if no one outside of HBO knows about our Save JFC efforts, HBO can just ignore it (and us). However, if those who cover TV knew of the varied campaigns to save JFC, they would ask HBO the questions we ask, but they would not be ignored. Financial Information. We hired eReleases.com to distribute our press release for $399 and was well worth the expense. The full-page B/W ad in the Friday edition of The Hollywood Reporter cost $4,400 for a total cost of $4,799.00. To date, the total contributions are $5,377.90 for a difference of $578.92. The contributors are being given the choice of rolling the unused money over into the next johnfromcincinnati effort or donate it to WildCoast.net, the organization for which Mitch Yost (actor Bruce Greenwood) made a Public Service Announcement.
Friends of ‘John From Cincinnati’
Give To WildCoast 12 October 2007
Today, the unused portion of the Hollywood Reporter ad donations, that were not rolled over to future johnfromcincinnati efforts, were given to WildCoast. The $464.03 was sent with the following message:
“We want to thank you for the wonderful work you are doing. And extend our thanks to Mitch Yost for having the nerve to make the public service announcement that brought your organization to our attention.
Keep up the good work.”
What will WildCoast do with the money?
The following is an email from the Serge Didina, director of WildCoast:
“Please let everyone know that we would use the money to fund a project we are working on with Engineers without Borders to support a low-tech wastewater treatment project to help 50 families who live in shacks in Los Laureles Canyon in Tijuana just on the other side of the border fence (where Vietnam Joe met John) from where the first episode of JFC was filmed. The conditions in this canyon are horrendous and a major problem is the raw sewage that flows in the streets where children play.
“David Milch knows about this canyon as does Kem Nunn and most of the writers and directors when I showed it to them when they did their first scouting trip to Imperial Beach. And of course Kem wrote about places like this in his epic novel, Tijuana Straits.
“The sewage from the canyons and the poor people’s homes empties into the ocean in Imperial Beach. This Sunday we are hosting our 4th Annual Dempsey Holder Ocean Festival (Dempsey was a surfer mentioned in the show—he was real though) to raise money for the wastewater project.
“Last year David Milch and Red Board Productions were generous contributors to the event —which helped provide low-income at risk kids for scholarships to do Junior Lifeguard Camp. And HBO produced a 13-minute documentary on Wildcoast and our work to help improve the conditions of the colonials in Tijuana — it is really good. Hopefully it will be in the DVD of the series.
“Thanks for your support.”
WildCoast YouTube Video
Hollywood Reporter Ad Fund 13 September 2007 Three Million+ Viewers Can’t Be Wrong!
A new campaign has began as a collaborative effort between fans of the show who gather on two John From Cincinnati (JFC) forums: the HBO Member Created Threads and TheSnugHarborMotel.com.
Why An Ad? As much as the previous campaigns involving postcards, teddy bears, dollar bills, etc., have made us feel like we were doing something, they may not have been the most effective way to get our point across to HBO. Because, if no one outside of HBO knows about our Save JFC efforts, HBO can just ignore it (and us).
A knowledgable member at TheSnug put it this way,
“If those who cover TV knew of the varied campaigns to save JFC, they would ask HBO the questions we ask, but they would not be ignored. They would ask the simple question: ‘Does this campaign have any chance of succeeding…do you care, HBO?’ This has a double benefit in that not only would print journalists who cover TV have something to write about and thus spread the word to others who might want JFC saved, but the mere fact that they’re calling HBO is another prod to the suits there and strengthens our fight enormously.”
Press Release. So not only must we take out the ad in the Hollywood Reporter, we must contact every news outlet, be it major, minor, local, special-interest or national, and tell them what we are doing and why. To do this right, we need to use a professional press release service that will guarantee it going out on the top newswire and directly into newsrooms thoughout the country. This service costs $399 and is well worth the expense. How Much Do We Need To Collect? The largest circulation of the paper is the Friday paper, which is global. It does have a larger newsstand presence and a larger presence in New York. (Note: HBO is based both in LA and NY). The second largest circulation is Wednesday. This also contains the TV “Ratings Race” where we list the ratings of all the shows.
Full PageB/W non-bleed:
½ Page B/W non-bleed:
¼ Page B/W non-bleed:
Daily ( Mon-Thurs):
Full Page B/W non-bleed:
½ Page B/W non-bleed:
¼ Page B/W non-bleed:
Total Amount Needed: $4,799.00
The more we collect the larger the ad and the greater the impact. Also, if we can get the ad in during the next two weeks, it will be seen by everyone in television as all the Emmy winners’ ads will be running during that period of time.
Any money donated to the ad that is not used will go to WildCoast.net, the organization for which Mitch Yost (actor Bruce Greenwood) made a Public Service Announcement.